Monday, Monday GoJu Nation and we start it off right with da movie charts. We’re starting to get the little gems that end off the summer and swing into Oscar season and some of the numbers bear that out… “Rise of the Planet of the Apes” of course rule movie land for the second week in a row. The last of the summer blockbusters is exactly that by grossing over 100M in those 2 weeks. Which officially makes this a franchise. Look for another “Apes” movie within the coming years (will Mark Wahlberg return??). The charming movie “The Help” which breaks down the scandalous lifestyle of a small town told from the perspective of the maids comes in at number two this week. A solid 25M makes this one of the sleepers of the summer and if can gain some momentum (the in theater marketing was very strong) it may be in the Oscar conversation but it needs bigger box office to make that a possibility.
Holidays are here GoJu Nation. And you know it’s official when there is a Harry Potter movie in theaters. And that also results in a #1 spot on the movie charts. $125M over the weekend and it’s not even the official holiday weekend. Next weekends number should be comparable if not even better. This book/movie phenomenon is coming to a close so look for the marketing of these last 2 movies to be way over the top. The animated “Megamind” is also showing a nice showing with over 100M in three weeks. By next weekend it should officially be in the black. Which means sequel GoJu Nation.