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~Mive Content – Just to keep you in the know GoJu Nation.  This is another case of using the reality show vehicle as a platform to jump-start a career.  I’m not knocking the hustle per se but I am letting you know to be aware that the judges are now overshadowing the contestants by promoting their projects when they could/should be helping/encouraging the fledgling new comers. Food for thought.  If there was no “The Voice” would Miss Aguilera be promoting a new project by performing two of her singles on the show.  I’m not sayin, I’m just SAYING.  Now fan favorite Q’ban is here with the review of Christina’s newest album “Lotus”…

 
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Water Music artist, Alus, is unique with her R&B/Pop styling and sound. Blasting off in the industry with her single, “Run”, produced by Shaun Bless. In only one month, this budding songstress has already garnered 25,000 hits on Youtube and features on notable publication like King of A&R and Hits Daily Double to name a few.

 
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The dog is back with his long awaited album, “Undisputed”. The big questions are, could we have waited longer?… Should he even do an album? “X” returns to us going indie, f#ck the majors because they didn’t understand him. Hmm… after listening to the latest installment, I get why they didn’t.

 
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SOMETHING FROM NOTHING: THE ART OF RAP is a feature-length performance documentary film about the runaway juggernaut that is Rap music. At the wheel of this unstoppable beast is the film’s director and interviewer Ice-T. Ice-T takes us on a deeply personal journey to uncover how this music of the street has grown to dominate the world. Along the way Ice-T meets some of the remarkable superstars of Rap, from Eminem to Dr. Dre, to Snoop Dogg and Kanye West. He exposes the roots and history of Rap and then, through meeting most of its most famous protagonists studies the living mechanism of the music to reveal The Art Of Rap.
Courtesy of IMDB

 

AND finally, our last installment of the Ras Benzo introduction to GothamJungle. Artists/Entertainers, let’s make sure your not in this category.
5.  Lying about your “internet sales”
There is no faster way to destroy your credibility than to inflate your album sales. If an album is good, then people will buy it, share it and spread it around like a dollop of mayonnaise on a tuna fish sandwich. Even without extreme sales success, artists can solidify their cultural relevance by releasing products that move the crowd. Early hip hop artists had minimal record sales even amidst the fiery buzz that surrounded the blossoming culture. Understand that this IS a business, and the better your sales, the more successful you will be and the more money you will have – point taken. However, artists like Slick Rick, Nelly, Rakim, L L Cool J, and others have suffered from poor sales, but the personal dignity of not lying about the units they move is what keeps them afloat.

 
NJ: Power 105.1's Powerhouse 2005: Operation Takeover

We bring you #4 on Ras Benzo’s list of what you should  not be doing in 2012.
4.  Starting a beef with people WAY more famous than you
There was a time in urban music when the playing field was a lot more even; a time when labels, artists and their fans worked together to make a way for the genre. It used to be that if you wanted to get some attention and make a name, you could pick a target and start some beef! Remember when Lolita Gooden made a name for herself when she dissed those four dudes who cancelled their appearance at a show? No. you don’t. But you do remember Roxanne Shante! It was the start of her career and the moment that rappers realized they could make a name for themselves by taking shots at people more famous than them.

 
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We continue Ras Benzo and his top 5 list of what you shouldn’t be doing as an artist in 2010.
3.  Beefing with your label in public
Even Nas, in his bitter relationship with Def Jam understands that beefing with your record label is so 15 years ago. The artist is responsible in this era of being mindful in negotiating a deal that supports his aspirations and potential. We all know that labels can be shady, unsupportive and down-right nasty, but they can also be the back bone of what holds you together. Rappers beefing with labels is like over-paid athletes complaining about their jobs/teams/salaries. There are so many people who would quickly take their place, who are lined up for the opportunity to be used and “abused” by the system. Being an artist is not a special talent. Working as a professional musician is a job – just like working in a factory. It might seem glorious, but those moments are the grand total years of hard work by tons of OTHER people. When the person with the least amount of sweat equity invested, often the newest person on the team (the artist) has the audacity to start a public beef with a system that has been working just fine for so long without them, The system does just that – it goes on to working just fine without them.

 

The music industry is a strange place driven by its own rules. It is often the place where popular groups are lauded for stealing material from lesser known acts. It is a place where notorious underground artists can write cheesy hits for artists it would seem they despise especially when their ghost-written efforts are way more successful than their own. Often, from the outside fans and aspiring artists get caught up in the hype and lose their way. They forget that there are lawyers, technicians, agents, vocal coaches, designers, managers, engineers and plenty of money involved in taking advantage of the casual listener’s naivety. A lot is invested in maintaining the illusion that is “professional image,” and they are not about to let some hood-rat rookie bring down the industry with their bad manners and lack of tact. As anxious as players can be to get in the game, there are certain things that will get you shutdown, locked-out and possibly killed. Here’s our top 5:

 
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There was a time when purchasing a drum machine was as major like getting an iMac and actually this industry has maintained a consistent price point (in the 2K to 2.5K range). What has constantly evolved is the capabilities of these machines. In the past you needed to respectfully have a musical identity to your craft so that you can get the most of out the machine. Those days are gone where as now you can basically fully produce material without having any musical acumen. Meaning you don’t have to know how to play an instrument or have played in a band/orchestra to make one of these things sing. So as evolution continues we are at the point where you can now make complete songs on your tablet. And Akai is keeping up with the Joneses. You can know turn your iPad into a MPC.. Amazing. Courtesy of Gear Patrol lets take a stronger look as what is on the horizon.

 

Back in March, I let you all know about Ludacris‘ entry into the headphone market (Click here). Following his music colleague Dr. Dre with his version of the best headphone to hit the market. So now with the help of CNet.com, GothamJungle will inform you on which is best. The verdict is in and the winner seems to be Luda.

© 2012 GothamJungle - The Industry Suffusion theme by Sayontan Sinha