Question GoJu Nation.  Do you know what industry instantly collapsed with the introduction of the internet?  Encyclopedias. They immediately went the path of the dinosaur once the world-wide web became a culture staple. That’s the beauty and the curse of change.  It moves us forward but there are business casualties along the way.  In 1998 the digital cinematography/film era gained traction and changed the film/tv & camera industry completely. Kodak which was founded in the 19th century (1892) was the standard in film for over a hundred years. From their famous cameras to supplying film to the entire film & television industry, this behemoth was prosperous for generations. Then they got hit by a lightning bolt in technology with the advent of digital imaging.  Kodak stuck to their guns and reluctantly came on board to this paradigm shift. As a result they have become the next casuality of the new corporate business model.  Now don’t cry they have been successful for over 120 years but for every start there is a finish. Courtesy of CNN‘s Aaron Smith and Hibah Yousuf lets take a look at the business details.

 

Monday and off hiatus. Were back GoJu Nation.  And that means da movie charts. So let’s get into it.  Of course Transformers 3 is the number one movie for the 2nd week in the row. What’s great about this is that the movie itself is good.  Transformers 2 wasn’t as sexy as it needed to be as a sequel and the appropriate changes were made accessing the missteps made in Transformers:  Revenge of the Fallen. Dark of the Moon is the truth.

 

This chart has been on hiatus for the past month or so but we’re back GoJu Nation.  Da Movie charts. Now it’s gonna be musical chairs at the top of this chart for the foreseeable future with the summer season in full bloom and blockbusters dropping every weekend. So lets take stock of what we have so far. Halfway into June and the breakout hits are “Bridesmaids”, “The Hangover Part II” & “Super 8″.  The common denominator in all of these movies, strong story-lines conceptually.  Not leaning on an alien or a superhero to carry the movie.  What’s great about that is…  the story (and the writing) can carry any movie as much as special effects and marketing. I’m not saying but I’m just sayin..,

 

Monday, Monday.  Let get into it GoJu Nation.  We start off the week as always with da movie charts. ‘Rio’ is flying as the the 1st runaway hit of 2011. Eighty-One million in 2 weeks. The budget is a lil steep for animation land. And that is holding ‘Rio’ from breaking even thus far.  But it’s only a week away. And once the DVD phase kicks in… watch out…. And if your living under a rock they have an app (Angry Birds) that is inescapable on the mobile platform. So there’s that revenue stream as well. Look for another sequel as they keep this machine rolling…

 

Back from hiatus GoJu Nation.  And we have the movie charts to start with. All of the new releases charted in the top 3 this week. Lead again by the animation genre. ‘Rango’ voiced by Johnny Depp holds the #1 spot grossing 38M in it’s 1st weekend.  It has a way to go to recoup that 135M budget but off to a good start.  The Matt Damon vehicle ‘The Adjustment Bureau’ with 20M comes in at #2.  There isn’t much to report post Oscar in the movie industry GoJu Nation. Only that the pace of movies will start to pick up dramatically in the next couple months. I’m gonna get off the soapbox early on this one and let you peruse the movie charts. Deuces.

 

Holidays are here GoJu Nation. And you know it’s official when there is a Harry Potter movie in theaters.  And that also results in a #1 spot on the movie charts.  $125M over the weekend and it’s not even the official holiday weekend.  Next weekends number should be comparable if not even better. This book/movie phenomenon is coming to a close so look for the marketing of these last 2 movies to be way over the top. The animated “Megamind” is also showing a nice showing with over 100M in three weeks.  By next weekend it should officially be in the black.  Which means sequel GoJu Nation.

 

1st weekend of October GoJu nation and we’re starting to see the movie charts pick up a little.  The school adjustment that most families had to deal with has settled in and now disposable income can find a place to live (the movies) until the holiday season starts. The story of Facebook, “the Social Network”, directed by David Fincher holds the #1 spot this week.  Justin Timberlake was basically on every channel and late night talk show over promoting the movie.  Nonetheless, the #1 spot is theirs.

 

Another Monday, another “This Week on Da Charts” GoJu Nation. And just as the leaves are starting to fall this week, the charts are starting to settling in for the fall movie rush. And fitting perfectly is Ben Affleck’s “The Town” landing at the #1 spot. This crime-drama is a nice fit for this time of the year. And Affleck re-establishing his directing chops is a decent career move at this point.  He’s not the a-list leading man that he used to be (although still strong) and he’s chosen some nice vehicles to attach his directing skills. I applaud him in that sense.  He is a hollywood triple threat. He acts, directs & writes. So if he’s on his A-game, he’s self-contained which is a skill set that every industry values.

 

Heere we go. How strong does “Despicable Me” look today?  The choice to market “The Minions” in front of the movie is very official. It’s adding a layer to the movie that may not be seen unless you actually see the movie. And the mall presence around the country combined with the TV commercials in addition to the fast food marketing show the synergy all these elements present.  I say this to back the #1 spot that “Despicable Me” holds from this weeks box office.  Basically clearing the whole movie budget in one weekend.  That’s how Hollywood would like every movie they release to perform.

 

Color me surprised GoJu Nation.  I didn’t see this one coming but in hindsight it is comprehensible. I thought (as we all did) that “The A-Team” would be a lock for the #1 spot this week.  It would knock off “Shrek Forever After” and lose this week to “Toy Story 3“.  But Jaden Smith, Jackie Chan and the Karate Kid had other ideas.  The family movie again trumps the summer action flick.   And by 30M no less.  This kind of  discrepancy is a major sign of where the money may be going this summer. Damn I really thought “The A-Team” would have a huge 1st week.   Oh well it’s not my money.

© 2012 GothamJungle - The Industry Suffusion theme by Sayontan Sinha