Here we are GoJu Nation. And the holidays are right around the corner. This means we’re gonna have to ramp up da movie charts over here at GothamJungle. I was literally at the movies yesterday which sparked this thought process. We haven’t been bombarded yet with the Christmas and animation movies but that will change very quickly here in the next couple weeks. Your also gonna get a strong dose of emotional and award-winning book movies as this is the last of the Oscar push for these film companies. So lets take a look at what transpired this weekend. There is an interesting trend.
Monday, Monday GoJu Nation and we start it off right with da movie charts. We’re starting to get the little gems that end off the summer and swing into Oscar season and some of the numbers bear that out… “Rise of the Planet of the Apes” of course rule movie land for the second week in a row. The last of the summer blockbusters is exactly that by grossing over 100M in those 2 weeks. Which officially makes this a franchise. Look for another “Apes” movie within the coming years (will Mark Wahlberg return??). The charming movie “The Help” which breaks down the scandalous lifestyle of a small town told from the perspective of the maids comes in at number two this week. A solid 25M makes this one of the sleepers of the summer and if can gain some momentum (the in theater marketing was very strong) it may be in the Oscar conversation but it needs bigger box office to make that a possibility.
This chart has been on hiatus for the past month or so but we’re back GoJu Nation. Da Movie charts. Now it’s gonna be musical chairs at the top of this chart for the foreseeable future with the summer season in full bloom and blockbusters dropping every weekend. So lets take stock of what we have so far. Halfway into June and the breakout hits are “Bridesmaids”, “The Hangover Part II” & “Super 8″. The common denominator in all of these movies, strong story-lines conceptually. Not leaning on an alien or a superhero to carry the movie. What’s great about that is… the story (and the writing) can carry any movie as much as special effects and marketing. I’m not saying but I’m just sayin..,
It’s Monday so here you are GoJu Nation. Da Movie charts. Pretty slow weekend GoJu Nation. Not one movie broke the 20M mark. Which is a lil telling but there are a couple of world issues that can make movies and disposable income moot this past weekend (Japan disaster and the US getting militarily involved in Libya for example). But ‘Limitless’ is your winner this weekend. The Bradley Cooper/Robert DeNiro vehicle was the go to movie to begin the spring. Now the great news is that the movie budget is less than 30M. So next weekend puts this one over the top from a recoup place. And it will overall be a success when the on demand and DVD money kicks in.
Another week another chart GoJu Nation and it’s Monday so that means the movie charts are up. Again this is a down time for the film industry. Companies are getting their Oscar push on and as a result the movies coming out right now aren’t a priority. Now lets not get confused. They’re still in a $$$ making phase. Just not as frantic/hectic as they would be over the summer or during the holidays. With that out-of-the-way… ‘The Roommate’ the 2011 version of ‘Single White Female’ is the #1 movie this week… Again speaking to you about the slow time of the year the movie industry is dealing with.
Color me surprised GoJu Nation. I didn’t see this one coming but in hindsight it is comprehensible. I thought (as we all did) that “The A-Team” would be a lock for the #1 spot this week. It would knock off “Shrek Forever After” and lose this week to “Toy Story 3“. But Jaden Smith, Jackie Chan and the Karate Kid had other ideas. The family movie again trumps the summer action flick. And by 30M no less. This kind of discrepancy is a major sign of where the money may be going this summer. Damn I really thought “The A-Team” would have a huge 1st week. Oh well it’s not my money.