AND finally, our last installment of the Ras Benzo introduction to GothamJungle. Artists/Entertainers, let’s make sure your not in this category.
5.  Lying about your “internet sales”
There is no faster way to destroy your credibility than to inflate your album sales. If an album is good, then people will buy it, share it and spread it around like a dollop of mayonnaise on a tuna fish sandwich. Even without extreme sales success, artists can solidify their cultural relevance by releasing products that move the crowd. Early hip hop artists had minimal record sales even amidst the fiery buzz that surrounded the blossoming culture. Understand that this IS a business, and the better your sales, the more successful you will be and the more money you will have – point taken. However, artists like Slick Rick, Nelly, Rakim, L L Cool J, and others have suffered from poor sales, but the personal dignity of not lying about the units they move is what keeps them afloat.

 

Comparing On-line Radio promotions to Broadcast Radio Promotions

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